Samantha Skyring is the founder and CEO of Oryx Desert Salt, a premium South African salt brand sold in leading stores around the world, including Whole Foods Market in the USA.

With a background in business and a passion for travel across Southern Africa, Samantha discovered the unique source of desert salt deep in the Kalahari Desert. Nearly 40 at the time and facing financial uncertainty despite running several ventures, she made a bold decision—selling her house and investing in 34 tonnes of salt. That leap of faith marked the beginning of Oryx Desert Salt.

Driven by a vision to create a global brand rooted in sustainability, purity, and quality, Samantha has grown Oryx into a recognized name in gourmet food circles. Her journey is a testament to resilience, entrepreneurial spirit, and a deep belief in the value of natural, ethically sourced products.