As the CEO of PICO IV Inc., Joe Young leads two companies at the forefront of wellness innovation, combining the power of nature and science to enhance health and well-being. With a BA in Business Finance from California State University, Fullerton, he possesses the skills and knowledge to drive business growth and profitability while remaining true to the company’s mission and vision.

Joe takes pride in PICO IV Inc.’s breakthroughs in CBD nanotechnology, making the company the first to reduce CBD particles to the picometer scale, enabling more efficient and effective delivery for medical applications, including IV therapy. The company has also achieved mastery in water solubility, ensuring that customers receive the full benefits of CBD in a highly bioavailable and easily consumable form. Its best-selling products, from tinctures to beverages, integrate seamlessly into daily life, offering a path to balance and well-being.

At PICO IV Inc., excellence in product development is matched by a strong commitment to the environment and community. The company’s organically grown, non-GMO hemp is sourced from reputable farmers who share its dedication to sustainability and ethical practices. In addition, PICO IV Inc. partners with various health, education, and social initiatives, donating a portion of its profits to these causes.

Joe strives not only to meet industry standards but to set them, creating CBD products that are both effective and revolutionary. Passionate about wellness innovation, he continually seeks ways to enhance products, processes, and customer experiences. A firm believer in collaboration and empowerment, Joe leads a diverse and talented team of experts, professionals, and partners who share the same vision and values. Together, they embody the apex of wellness — where science and nature meet for the peak of health.