May 8, 2026

Dr. Marcus Collins: How Culture Controls What We Buy, Believe, and Become | Ep. 137

Dr. Marcus Collins: How Culture Controls What We Buy, Believe, and Become | Ep. 137
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In this powerful episode of A Healthy Point of View, Sam Tejada sits down with Dr. Marcus Collins, PhD, bestselling author of For the Culture, marketing professor, cultural strategist, and former digital strategist for Beyoncé.

Dr. Marcus breaks down why culture is one of the most powerful forces shaping human behavior, business, health, identity, leadership, and the way people make decisions.

From growing up in Detroit to working with global brands, teaching at top universities, and helping leaders understand how people move people, this conversation goes far beyond marketing.

Together, Sam and Dr. Marcus explore how culture impacts business, wellness, community, politics, family, faith, and the way people define health today.

Inside this episode, you’ll learn:

  • Why culture shapes almost every decision we make
  • How brands build real influence through identity
  • Why people move people
  • What business owners get wrong about company culture
  • How health and wellness are shaped by social acceptance
  • Why minority communities need a stronger voice in wellness
  • How storytelling, belief, and belonging drive behavior
  • Why understanding culture can make us better leaders and humans

This episode is a masterclass in culture, influence, identity, and human behavior.

Watch now and discover why culture may be the missing piece in business, health, and life.

  • Dr. Marcus Collins

Linktree: https://linktr.ee/Marctothec