In this episode of "A Healthy Point of View," Sam Tejada sits down with Lauren Cobello, founder and CEO of Leverage with Media PR, to explore the art and strategy behind building a powerful personal brand through public relations.
With her extensive experience as a national TV personality and PR specialist, Lauren shares the insider secrets she’s used to elevate countless brands with authentic, strategic storytelling.
Together, Sam and Lauren cover key topics like:
- How to use storytelling and personal branding to create credibility
- Leveraging behind-the-scenes content, book authorship, and media placements to build recognition
- The essential differences between PR and traditional marketing, and why both matter
- Using PR to manage a brand's narrative, even in challenging times
Lauren’s approach to PR shows how a strong media presence can transform a brand, leaving a lasting impact.
Watch to learn how you can align media appearances with your brand message, build credibility, and turn your unique story into a powerful asset for public recognition and bring your brand to life.
• Lauren Cabello
Instagram: https://www.instagram.com/lauren_cobello?igsh=bWV2aGVwNWsydTNj
Facebook: https://www.facebook.com/share/19NaGeCPPo/?mibextid=LQQJ4d
LinkedIn: https://www.linkedin.com/in/laurencobello
Website: https://laurencobello.com/
• Sam Tejada
Instagram: https://www.instagram.com/sammy_tejada/
Threads: https://www.threads.net/@sammy_tejada
LinkedIn: https://www.linkedin.com/in/samtejada
Twitter: https://twitter.com/SamaelTejada
TikTok: https://www.tiktok.com/@sammy_tejada
Facebook: https://www.facebook.com/samael.tejada
Website: https://samtejada.com
Podpage: https://podcast.samtejada.com
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Lauren Cobello is the founder and CEO of Leverage with Media PR, who explores the art and strategy behind building a powerful personal brand through public relations.